Jerome is a a graphic designer and the Associate Creative Director at WC+A, an advertising and graphic design company located in Los Angeles. Jerome walks us through the lifecycle of a design project, from pre-production pitch meetings to photo shoots and the final graphic work. He and his team are working on three to four movies at a time, primarily for Hallmark, who call on WC+A for their 70 movies every year.
Transcript
>> My name's Jerome Boroff. I'm a graphic designer for a company called WC+A. We do entertainment advertising for mainly TV. We do some theatrical movie posters as well. Hallmark is our main client, and that's what we focus on first. And then we have a few other clients. We have NBC. We work on some small independent movie companies, Magnolia Pictures. And we just look at how everything goes. >> OK. >> We get told that we have a producer call. We jump on the call -- and it's really just information not so much for us, it's more for everyone else in the creative to figure out what has to be done and when the gallery's going to be shot. We read a script. We come up with about three to four ideas per movie. It's usually two people, they're both very pretty. And how do we make them look different between all the 70 movies. And so what we have to do is we come up with our ideas, we kind of rough them together with a couple other people in-house. And we just do it -- we have an in-house photographer. We just shoot us some poses that we want. We have a sketch artist that actually rough sketches our ideas with backgrounds that we found from stock because we normally don't have -- the movie's normally not shot by the time we have to build it, the art. And then from there we decide how to put it together for our photographer. We normally put together a little photoshoot book. It's about 12 pages. It has kind of the different poses we're looking for, some other options we got on a photo call with them. And then from there they give us the actual photos from the shoot and we build them. And we have about two or three rounds of revisions. And they approve it, and it's a quick process, and it's done.
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